Exam time means extra studying, extra assignments, and extra excuses to do anything BUT those. Our campaign consists of three comic films that revolve around groups of students, struggling to focus on their studies. They play on the little distractions that snowball into hours upon hours of procrastination, and the increasingly silly excuses that students tell themselves to justify their lack of focus.

Our message: When you’re struggling to study, Nescafé will give you the kick you need to help you focus.