Mackenzie is a traditional university engaged with society since 1870.It doesn't just teach people, it has an active role at the community.With that in mind, we had an opportunity idea: World Water Day.To raise people's sense of responsibility we made a good use of the day to spreading a message of consciousness:that just 0.007% of Earth's water is drinkable.In the middle of exclusive and special reports about water and strategic websites, we performed an intervention, showing how a simple thing like washing a car can be a huge hindrance to other people.

More than 3 million readers were impacted by the message at Sunday, March 22nd newspapers.More than 1 million people were impacted by the message online in two weeks.