Spikes Asia

Unkai Navi

HAKUHODO INC., Tokyo / MITSUBISHI / 2018

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Overview

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Credits

OVERVIEW

Background

Over 70% of land in Japan is mountainous. It is also a country high in humidity. The

unique landscape and weather conditions together create the spectacular Unkai.

Once seen, no one can question it’s beauty. But at the same time, because it is indeed a natural phenomenon, it makes it even harder to forecast it’s appearance.

Execution

Produce a Unkai NAVI using AI weather data, a service that alerts drivers of the probability of Unkai appearance. When a departure point is entered, it will show drivers the nearest Unkai observation spot.

Furthermore, this comes with a social learning function that improves forecast accuracy by receiving good and bad feedback from those that actually went looking for the Unkai.

From the location information, banners will automatically generate and appear in areas with the highest sea of clouds appearance ratio.

In addition, expand opportunities by sponsoring camps to observe the Unkai.

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