Now more people now consider cars merely as a means of transport to a destination rather than simply enjoying the drive itself like before. As a result, there are even less opportunities for users to be in contact with cars, accelerating the trend of those losing interest for cars. Mitsubishi Motors with their flagship product SUV, challenges to uncover the demand for outdoors driving by offering a purpose for driving. Most SUV drivers love the outdoors. Plus they are drawn to spectacular views. One of these stunning views is the [Unkai] when mountains appear to float like islands in a sea of clouds. All those that encounter this scenic sight are unanimously awestruck. However, it’s very difficult to forecast the appearance of a natural phenomenon like the [Unkai]. So the idea was to stimulate drivers to the outdoors by making this encounter with [Unkai] a sure thing.

Produce a [Unkai NAVI] using AI weather data, a service that alerts drivers of the probability of [Unkai] appearance. Analyze 3D geographic data with temperature, humidity, air pressure and wind factors (power/direction) in Japan, and with AI (Artificial Intelligence) simulates 30 places nationwide where UNKAIs will appear. This service will navigate routes by car to nearest [Unkai] observation spot. Furthermore, this comes with a social learning function that improves forecast accuracy by receiving good and bad feedback from those that actually went looking for the [Unkai]. With the [Unkai NAVI] and smart phone location info it will automatically generate web banners and post the areas that have a 60% or more chance of UNKAI appearance, so drivers receive timely info while driving their car.