Cannes Lions
GREY, Dusseldorf / WESTDEUTSCHE LOTTERIE GMBH & CO. OHG / 2018
Overview
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The West Lotto strategy points not at the life you´re going to have, but at the one you´re going to lose, full of duties and daily boring things.
So, any specific topic has been planned to be on-air when the exact topic is happening in the real life. This way West Lotto turned an audio-based media in a real-time based one.
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