Cannes Lions
Unliked voices
Y&R ITALIA, Milan / VODAFONE / 2017
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Overview
Entries
Credits
OVERVIEW
Description
An experiment to show how powerful is the voice, because Nobody likes to hear their own voice and yet the people who love us can’t live without it.
Execution
• A sharable video, mobile compliant.
• After the awareness with video, we activated people with promo
• Social and digital plattforms.
• Italy
Outcome
• 730.000 Traffic to site during the activation week
• 12.000.000 Impressions
• NPS +25%
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