The short film is an intimate, one-to-one shot with Professor Stephen Hawking. Inside the Cambridge office where he has pioneered some of his most ground-breaking and universe-expanding work, the Professor muses on a subject he has dedicated his life to: Time.

Launching the topic as part of a wider brand campaign, the video examines time through theoretical, philosophical and personal lenses. Through these different perspectives, he explores the important questions we must ask ourselves. The film uses animation as a creative device in order to build on the gravitas of his words, whilst introducing added movement into the frames.