The increases in income levels, the access to the labor market and easy credit have been key factors for digital inclusion in Brazil in the last 10 years. According to a recent study, Internet access by Brazilians between the ages of 10 and 14 soared from 24.3% in 2005 to 63.6% in 2011. Another survey states that the sales of smartphones reached the record of 35.6 million units in Brazil in 2013 – an increase of 123% over the previous year. In other words, more connected children means more parents concerned about the role of technology in their kids’ lives.

After being installed, the screen is only unlocked when the kids answer a question about something learned at school. In other words, instead of memorizing passwords, kids are rewarded with access to the device when they answer correctly a question that could be in a school quiz.

After installed in tablets or smartphones, Vivo Unlock Lessons only unlocks the home screen when the kids answer a question about something they’re learning at school. We’ve created an educational toll, so that they can have fun with games and other applications. Parents just need to register their kids and inform which school year they are in. With that, the app selects questions according to the school grade. There are hundreds of questions from different school subjects. Parents can, afterwards, assess their kids’ performance through a report the app generates based on the number of right and wrong answers.

The app became available for download for free only few days ago; therefore, there aren’t significant quantifiable results. We do not expect any financial return over the investment since the app has an institutional and corporate social responsibility role for Vivo. However, we believe that the company’s concern about the welfare of the population can help attract new customers and retain the current ones. Among the 3 major players of the market, Vivo was the first and only company to approach this issue. Not as a campaign, but as relevant and useful content to parents concerned about the use of technology by their kids.