In 2017, Lime set out to revolutionize urban mobility. No more traffic jams and carbon emissions; just two wheels, smiling faces and communities connected by access to shared, affordable transportation.

Two years later their vehicles and fleet size had grown, but their dedication to improving mobility has never been stronger. It’s the insatiable desire for innovation, so deeply woven into the fabric of their identity, that has helped them grow to over 700 employees and 50 million rides spread across 5 continents.

And it’s that same passion that has now driven us to seek clarity, perspective and understanding in something even more profound: Lime's purpose. So, they set out to answer the question, can a scooter change the way we experience the world?

To find the answer to "can a scooter change the way we experience the world?" Lime looked to their community of riders, cities and neighborhoods, families and team members, as well as the planet they serve.

What Lime found was so much more than just two wheels and an electric motor. It was an invitation to reimagine urban life through the wonder of mobility.

So, they set out to tell the stories of some of their actual riders and how Lime had changed their commute and their lives.

When you unlock a Lime, you unlock the joy and freedom of possibility. Whether you’re riding to work, to visit an old friend or to set foot in the ocean for the first time, every trip presents you with a new and unique experience. It’s an opportunity to take back the gift of time from being lost in traffic. It’s a call to play and laugh and explore.

Combining some of the best storytellers with real riders with incredible stories, Lime released short films exploring how it was transforming the lives of its riders.

The campaign was released on Lime's YouTube page, social media channels and on their website and blog 2nd Street.

The campaign was covered in The Wall Street Journal, Campaign, and Little Black Book, among other publications.

By telling a more expansive brand story, Lime expanded awareness among current and potential riders as position itself as the top-of-mind service for the crowded scooter-rental space.