Challenge.

Switzerland’s No.1 telecom provider SWISSCOM offers the best mobile coverage in the country. They wanted to prove this promise in a convincing way.

Solution.

SWISSCOM placed a vending machine next to a popular hiking trail in the Alps. Everyone who was able to enter a code on a mobile website got free drinks. But the vending machine was located at a place where only SWISSCOM has coverage. The SWISSCOM customers loved it – the customers of all other providers obviously didn’t like it so much. The stunt spread rapidly on social media and every third Swiss saw it online.

SWISSCOM placed a vending machine next to a popular hiking trail in the Alps. Everyone who was able to enter a code on a mobile website got free drinks. But the vending machine was located at a place where only SWISSCOM has coverage. The SWISSCOM customers loved it – the customers of all other providers obviously didn’t like it so much. The stunt spread rapidly on social media and every third Swiss saw it online.