Instead of raising awareness, curb the demand for domestic minor sex trafficking in the United States by stopping men from purchasing sex with minors.

The Unmasked campaign was teased on Facebook, Instagram and Twitter in posts featuring the #StopTrafficking hashtag with photography of men in masks. The next day, the Georgia State Attorney General held a press conference to announce the Unmasked campaign as it launched on TV in 47% of the country. Next, billboards and lenticular posters in Atlanta reached potential predators in one of the United States’ top five human trafficking hubs.

Yesterday, April 26th, our spot launched on stations across 23 states and the District of Columbia

• The Press Conference to announce the campaign was live-streamed and currently has 850 views

• In just over 24 hours, we have over 8,000 views across the Street Grace social channels (with no paid or influencer support!)