Men will share just about anything online. Except how they're really feeling. So on World Suicide Prevention Day, Movember decided to show the world just how easy it is to miss a man who's struggling by creating a series of how- to video ads with a hidden message. Because Facebook videos are designed to autoplay without sound, anyone who came across the subtitled films in their newsfeed would have assumed they are watching a man demonstrate a simple skill. But when the videos were unmuted, they told a completely different story, reminding anyone watching to never assume a man is OK.