Cannes Lions

UNPACK

SERRANETGA, Zurich / SAMSUNG / 2015

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Overview

Entries

Credits

Overview

Execution

Going live right after the international “Samsung Unpacked“-event, «Unpack the Future» was created as kickoff content for the microsite next-is-now.ch, our digital campaign hub for the Swiss market. People connect their smartphone to the microsite via URL or QR code. The site is pushed by owned media, tablets displayed in stores, online ads, as well as YouTube pre-rolls placed before the most popular Swiss unboxing videos and the latest Galaxy S6 content.

Outcome

More than 310.000 unique visitors within 3 weeks only ++ 2:30 min average time spent ++ Pre-orders in Switzerland increased more than 20 times (compared to S5 pre-orders in 2014, Source: Samsung Switzerland) ++

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