Cannes Lions

Unridden - Go Where You Feel Most Alive

HONEYTRAP, Copenhagen / UNRIDDEN / 2021

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Unridden is a Nordic cold water brand founded in Copenhagen, Denmark. Emerging from the frigid, dark waters, Unridden is all about exploring the raw and unpredictable nature that surrounds us as a means to finding genuine happiness within ourselves. Unridden wants to inspire and dress people to go outside and explore. People spend most of their time indoors in front of screens. Unridden wants to change that. And encourage people to explore the outdoors. To go where you feel most alive.