During puberty, a girl’s confidence plummets. Always, a brand girls trust for protection, wants to reverse this drop and the negative effect it has on girls. Continuing the #LikeAGirl mission, we took on the Limiting Boxes society puts girls in. To expose these invisible limitations, we turned them into physical items all people could see.

The centrepiece was a film featuring real girls being interviewed about the limitations in their lives. It was shot by director Lauren Greenfield who has explored girls and their surrounding issues in her films. The film's launch was surrounded by a full social, digital and promotional campaign.

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