We wanted to go beyond just a short term spike in conversation that a traditional campaign of this sort may achieve – we wanted to create a movement that would not rest until same-sex marriage becomes law.

To do this, we needed a symbol, something that could be immediately recognisable, allow people to show their support and spark the volume of conversation and societal pressure that would be required to help create legislative change.

Our idea was to take one of the oldest symbols of marriage – the wedding ring – and turn it into a symbol for marriage inequality, the Acceptance Ring.

The unique, matte black metal ring is an incomplete circle with the gap serving as a physical representation of the gap in same-sex marriage in Australia. Designed with support from world-renowned designer Marc Newson, it is intricately engraved with the words ‘Until We All Belong’ on its interior.

Created with support from world-renowned designer Marc Newson, each ring has been carefully crafted and engraved with an inscription, “Until we all belong”.

This unique design features an electroplated matte black finish and a signature 2.2mm gap symbolising the current inequality of marriage that we need to close within Australia. Until the day comes when two people who love each other can celebrate that love through commitment, wear this ring and show your acceptance of same-sex marriage. The ring comes in three sizes but flexible design allows for some adjustment in its size and fit.

Within 3 days of our campaign launching, Airbnb became the most mentioned brand in both Australian and global conversations around same-sex marriage.

We rallied other major corporates to our cause, including ANZ, Qantas, eBay, PWC, Foxtel, Fairfax Media, Marie Claire, ARN (Australian Radio Network).

Our initial allocation was sold out within the first 24 hours. So far, 200,000 rings have been sold and are continuing to be ordered at a rate of 1,700/day.

From sports stars, to supermodels, to digital influencers, to politicians, to every day Australians – the Acceptance Ring is permeating all tiers of Australian culture.

We propelled the same-sex marriage conversation back into the forefront of public consciousness with over 2,000,000 shares of same-sex marriage articles in the 2 months since launch alone.

Despite the inherently divisive nature of this subject conversation around Airbnb’s initiative has been almost universally positive, with a sentiment score of 98% positive.