The spot “Untouched” allows the viewer to experience the fascination of purity and water anew through touching allegories of masterly paintings from Romanticism.

The Milanese artist brings classical paintings to life in his video animations – but in such a gentle, natural, and artistic way that the movement only becomes visible at a second glance.

Through this fusion of masterly painting and most subtle animation technique the film develops a pull that invites the audience to pause.

Also through the poetic text and the weightless music the spot is able to create a valuable moment of quiet in the onslaught of images during commercial breaks – and a welcome alternative concept to the hectic and fragmented attitude to life of the online generation.

A mix of techniques was used to animate the film.

The digital art paintings were created with photo editing software, using the digital cutout technique, a meticulous process that consists of removing the characters from the backdrop and then rebuilding and redesigning the empty shapes that remained. It’s a bit like digitally restoring a work of art.

The characters were then animated using a 2D animation technique, giving them a touch of liveliness and adding atmospheric elements to the landscapes to make the whole film come alive.