As we examined how far our network actually reached, we realized how big in size Saudi Arabia actually was. As the world's 13th largest country, most of it we soon discovered was unknown, even to its own people. This was the perfect opportunity for us to demonstrate how strong our network actually was even in the remotest areas of Saudi. 'Unveil Saudi’ was born- and became a massive demonstration of STC's network power that put the remotest parts of Saudi Arabia on the map.

With a team of local photographers and leading influencers, we headed to these areas and captured scenes that were never shot before. And we broadcast live, using the network, on an online site that had Saudis captivated.

With every photo and video, we unveiled what was previously hidden and revealed a country breathtaking in its diversity. Over four consecutive trips, through STC’s vast network coverage, we unveiled 75 locations – not just cities and villages but islands as well. We uploaded immediately, enabling people to be with us every step of the way.

We used the content for outdoor advertising, And TV commercials and across our social media assets. We took it to live exhibitions and even recharge cards became a gallery by themselves. New monetizing opportunities opened up and Brands asked to purchase our content. And the Ministry of Education is now using it to create an immersive VR experience in schools.

Unveil Saudi became an ecosystem, unveiling a whole culture, its history, food, traditions across a multitude of channels. Beyond showcasing how far STC’s network can reach, we were demonstrating how deep it can go. We created an internal tourism platform

We had 1.2 million visitors to the site ( Source: website backend)

100,000 posts, and 24 million views (Source: website backend, social media analytics)

Generating 1.3 million USD in PR value (Source: STC)

And also gaining government endorsement, from the education and tourism ministries, and the ambassador to the United States.

From a solution to a business problem, Unveil Saudi has grown to become a brand on its own, a modern-day ambassador of Saudi Arabia and an unprecedented demonstration of network strength.