The brand is a Pharma company whose sole purpose is to improve the quality of the lives of women worldwide by providing them with more control over their sexual and reproductive ?health. The target audience of this campaign was internal (Management, employees, stakeholders, and investors)

The vagina scapes portrayed in this campaign were created in a studio, using real fabrics, by a textile artist in collaboration with the art directors of the campaign?. With the intent to portray and amplify the uniqueness of every woman–their different personalities, ages, and ethnicity–this all-women team chose to use different fabrics in different shades and colors to create a wide range of shapes and skin tones, to really be inclusive and representative of every woman.

The campaign was beautifully framed and used to decorate the walls of the brand’s headquarters.