This is why we created the service UNWRAP ONLINE. For every Christmas gift you bought at papercut Shop, you got a boomark with a unique code. With this code you could log in on our unwrapping-site and unwrap your personal gift online, After unwrapping online, you could receive your gift IRL, wasting neither paper nor the element of surprise.

This was a small scale guerilla campaign. Approximately 400 bookmarks were printed. All distributed.

Many of these were used and appreciated on our Unwrap Online site.