Cannes Lions

UP! CONFIGURATOR

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2014

Presentation Image

Overview

Entries

Credits

Overview

Execution

One of the key factors of the system was the art direction. We created a playful environment completely modelled and animated in 3D. An exciting feature was the hybrid navigation: mouse clicks plus smiles, which was accomplished through face mapping and detection technology.

Outcome

Over 1 million unique visitors in just three weeks plus over 4 million smiles shared on social media. In a very short period of time, the up! made it to the top 10 best-selling cars in Brazil in 2014.

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