Cannes Lions

UPC - Get inside the movie

ARTIFICIAL GROUP, Budapest / UPC / 2018

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Watch movies like never before: explore the new level of movie experience, when you are not in the cinema, but in the movie!

Execution

We started a unique event series where we invited people to watch their favorite movies at places, which are related to the movie: Shutter Island in an abandoned sanatorium, Cabin in the woods in a Spooky forest…etc.

Outcome

UPC Pop-up Cinema is a brand experience, which raised people’s attention immediately: we promoted the event only for 3 weeks on Facebook and tickets for the first event was sold out in 14 minutes, for the second event in 6 minutes. It started as an event series now it’s an iconic cultural phenomenon of Budapest, which raised even New Line Cinema’s attention. They asked us to organize a special premier event for their blockbuster movie “It”. We reached 6 million people and more importantly we raised the number of people who downloaded the app with 68%.

Similar Campaigns

12 items

SUNDANCE SUITCASE DROP

VICELAND, New york

SUNDANCE SUITCASE DROP

2018, VICELAND

(opens in a new tab)