Cannes Lions
DENTSU, Tokyo / MICROSOFT / 2016
Overview
Entries
Credits
Description
We tried to upgrade sports program by the technology of Windows 10.
Execution
We tried to use volleyball program as the showcase of how Windows 10 upgrade our life.
First, we invented a new technology "MOTION SCOUTER" which visualize the performance of players.
And we put "DIGITAL SECOND SCREEN" on the website which enabled people to enjoy real time information of the program.
Also we set ad board beside the court which said "THIS PROGRAM IS UPGRADED BY Windows 10 ".
Moreover, between the program, we made TV-ad which shows how to enjoy "UPGRADED VOLLEYBALL".
Outcome
This project was introduced through various channelsand became hot topics on the SNS.
?the number of people who visited the website
?134.610
?the number of people to whom reached the related tweets
?7,304,331
?number of people who came to the associated event
?4,660,000
Moreover, it developed the new business model of making sports more exiting applying data technology in Japan.
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