To bring Virgin Atlantic’s new positioning to life “Flying in the face of ordinary” they created their own extraordinary version of an ordinary NY bench complete with padded
 leather, extendable leg rests, fold-out entertainment unit and stewardess call button. Everything you would expect in the air.

Placed in Manhattan (Broadway and 5th Avenue), people could comfortably sit and take complete control of their experience. As people sat, stewardesses showed up to offer complimentary refreshments and delicious food to order.

People could then use the entertainment unit to scroll through numerous entertainment options (from movies, music, video games, wellness) each triggering live, interactive performances that played out in front of the bench. People could even pause and change channels at any point.

The campaign aimed to make people aware about the surprising Virgin Atlantic in-flight experience. The direct approach plunged individuals in a surprising environment designed to recreate an in-flight experience and let them enjoy it on the ground as they would in the air.

- Over 10,000 spectators during the stunt

- NYC based website traffic increased 12%

- NYC to London bookings up 8%

-10% booked Virgin Atlantic for the first time