We demonstrate the transformative powers of flying in Virgin Atlantic’s Upper Class using the well-known Mr. Men and Little Miss characters created by Roger Hargreaves in the 1970s.

Even the most crabby of these characters arrive well-rested and in a good mood, thus dramatising the campaign line 'Land Happy'. Unlike most of the cold, clinical advertising targeted at the business class flyer, this campaign triggers feelings of warmth and nostalgia in the consumer.