We used color to underscore the simple but very moving narrative: The water itself, which maintains its own strong presence throughout is mixed with the evolving "color story," from the cold greens and blues of the early part of the spot into the warmth of the ending, where we discover the new family will embrace and encourage her and help her get to the point where she is a competitive swimmer at such a high level.

It was important for the disparate elements of the swimming, the water itself, and the content of her thoughts all maintain their own look while also feeling like they fit together organically. A lot of the work was about isolating all the different visual elements, and even portions within each of them, to keep the viewer's attention where it needs to be to tell the story without compromising the visual cohesion of the whole.