Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AFROREGGAE / 2011
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Description
The third season of Conexões Urbanas (Urban Connections) on the Multishow Channel started airing and F/Nazca developed a campaign that explores the goal of the show, which is to create, and expand, the connections of knowledge, culture and affectivity between several segments of society.
To bring this concept to the pieces, the radio spots, entitled 9th Symphony, David and Monalisa, approach with good humor the encounters between icons of music, painting and art, and the way their pieces came about and were immortalized.
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