In this film we hear the speaker encouraging people to use their phones during very important moments of their lives. In the first scene, a father is encouraged to use his phone when his daughter is about to win her first gold medal. In another, another guy is encouraged to use his mobile when his child is coming into the world. The speaker even goes as far as to invite a woman to use her phone when her husband is being honored for his contribution to humanity and a guy to use his mobile on his wedding night. At the end, the speaker concludes: but do not use your phone whilst driving.