A number of investment funds on an emulated stocks and shares page are printed in different thicknesses such that, on closer inspection, the outline of a classic car – it’s an SL from the seventies – is recognisable. The headline in the lower right-hand corner delivers the punchline: “Do you have an eye for profitable investments?”

Our advertisement “Investment” served as a powerful magnet for drawing the target group’s attention. The goal of supporting dealers was attained. From Hamburg-based dealer Leseberg Automobile, we know there were over 16% more clicks on the company’s Web site, while the number of visitors to the showroom increased.