Cannes Lions

V LEMON ENERGY DRINK

COLENSO BBDO, Auckland / FRUCOR / 2009

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V energy drink acknowledged that their current flavours weren’t for everyone, so they launched a more palatable one: Lemon.

They wanted us to let all those who didn’t like their existing flavours know that there was now a new flavour in the range. We acknowledge and accept the fact that some people like the current flavours and some people don’t. Just like how some people will enjoy the new Lemon flavour and some people won’t.

We embraced the fact that we are all different people and we all have different tastes.

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