Cannes Lions

V75 HORSE BETTING

APT, Oslo / NORSK RIKSTOTO / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The clients main challenge was the presumption that you need to know a lot about horses to have a fair chance of winning.With the ready-made ticket it is easier and faster than ever before to bet on horses, and win the grand prizes.

The objective of the campaign is to increase the knowledge of the new product, leave an improved impression and stimulate use of the new service.The ads were placed on Norwegian websites that reach a broad target audience, 18 years or older, both men and women.

Similar Campaigns

7 items

Do it for Denmark and Do it for Mom

ROBERT/BOISEN & LIKE-MINDED, Copenhagen

Do it for Denmark and Do it for Mom

2016, SPIES TRAVELS

(opens in a new tab)