Cannes Lions
APT, Oslo / NORSK RIKSTOTO / 2007
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The clients main challenge was the presumption that you need to know a lot about horses to have a fair chance of winning.With the ready-made ticket it is easier and faster than ever before to bet on horses, and win the grand prizes.
The objective of the campaign is to increase the knowledge of the new product, leave an improved impression and stimulate use of the new service.The ads were placed on Norwegian websites that reach a broad target audience, 18 years or older, both men and women.
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