How do you find out what an SUV is really capable of? You take it for a test drive, of course. That was the concept behind the site we created for the Hoover Z, the first “Sport Utility Vacuum”. Through intricate 3D modeling and meticulous camera rigging, we were able to create motion that replicated the distinctive look and feel of driving footage. The Hoover Z races through a modern house, stopping on a dime in four different rooms. The interactive demos illustrate the vacuum’s distinctive features. A racetrack navigational map and engine-inspired sound design complete the SUV analogy.