Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / VAX / 2010
Overview
Entries
Credits
Execution
We build the first vacuum utility banner capable of cleaning your computer from the inside by sucking out the “bad cookies” that slow down your PC and Internet surfing speed.
We wrote a code that identifies the bad cookies on your computer and cleans them out with a click on the banner. The banner also reports how many cookies were deleted.
Outcome
- We cleaned 13,000 computers- Deleted 100,000 cookies…and that's just for starters.- The campaign is still running
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