Cannes Lions
HS AD, Seoul / LG / 2017
Awards:
Overview
Entries
Credits
Description
Challenge to climb a skyscraper using only LG CordZero Cyking’s suction power
Execution
Cyking has been proved to have the strongest suction power among cordless vacuum cleaners. So, we challenged to climb skyscraper with only its suction power. Sierra Blair-Coyle, the 2016 US Extreme Climbing Champion, was recruited as the challenger in the campaign.
Outcome
-Campaign video recorded 23 million views in 5 weeks
-90,000 people participated in online events, 3.5 million self-proliferative views on the online
-Going viral in over 200 news articles and 30 online communities
(Adweek, Business Insider, SBS News, and many social network communities)
-Spreading out TVC to Global 7 countries
-Spreading of positive online buzz among customers about Cyking’s suction power
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