The advertisement starts off as a print ad. The copy subtly alludes to the ideas of avoiding risks and fixing mistakes (which is the core benefit of simulation training). The rose motif emphasizes the idea of avoiding forgetting Valentine’s by creating a personalized rose for your significant other. By following the steps on the ad, one ends up with a paper rose. The ESA website is displayed on the rose bud, hence directing interest to the company’s online presence.

This advertisement managed to spark enough interest towards the ESA website. This interest translated into a figure that is a tad higher than 330 hits in the first 2 days.