Cannes Lions
Valentines Day
KINETIC WORLDWIDE, Shanghai / SWATCH GROUP / 2017
Overview
Entries
Credits
Overview
Description
People love to use their mobile phone, people love to take photos and people love to share.
Execution
Consumers could scan the QR code on the Mega LED screen, share a picture of themselves with friends in WeChat, and then win both a free gift from a local store and the chance to have their picture on the Mega LED screen.
To make it extra special, we concentrated on 1 hour.
Outcome
808 people scanned the QR-CODE
504 people delivered the photo to H5
76 photos were shown on the LED screen.
Increased sales in the nearby store that saw a 53% sales volume increase compared to the same day one year prior.
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