For the first time, the musical schedule for 3 radio stations was changed.

We selected three radio stations of different musical styles:

-Chilean music

-Rock

-Tropical music

And during 24 hours all this musical program delivered that day only romantic music, but always making it clear that this was thanks to McDonald's and His McCombo with love.

Sales increased 500 % over the previous year sale but most important is that we could give 24 hours of romantic music to everyone that day.