Swatch release a limited edition Valentine’s Day watch every year. Our brief was to uplift sales by appealing to a younger audience.

We turned Valentine’s Day on its head by reversing the schmaltzy norm, instead creating a watch that came with a free Voodoo doll and pins.The product and concept were pushed with a global advertising campaign which included a TV commercial as well as a large-scale press and outdoor presence.POS and doll key ring giveaways brought the idea to life in-store. And we created an interactive game as our viral element.