Cannes Lions
McCANN HEALTH, Sao Paulo / HOSPITAL MOINHOS DE VENTO / 2019
Overview
Entries
Credits
Background
In Brazil, the process for organ donation can be performed when brain death confirmed.
Doctors are responsible for communicating to the patient's family members about it, providing guidance and withdrawing all family doubts about the procedure.
Although the candidate for organ donation has made clear his will, only relatives have the right to authorise the withdrawal of organs for donation after the finding of brain death.
Doctors have a crucial role in convincing families to collaborate.