Lotto is a traditional game with a weekly draw of a big prize that is broadcast on linear TV. It was introduced 30 years ago and its players have grown older without much adaptation or development of the product to engage a younger audience. Our job was to make Lotto relevant to millennials, and in particular to avoid the drop in Lotto sales that normally occurs in October/November.

The new game was promoted with all the fun figures and currencies from all around the world across different media, mainly (but not only, since we didn't want to exclude the traditional Lotto players) in digital. Each day's draw was broadcast on Facebook, with unique content from each of the different countries whose currencies players could become millionaires in.