Cannes Lions

VAN

LEO BURNETT MANILA, Makati City / GOLDEN ARCHES DEVELOPMENT / 2013

Case Film

Overview

Entries

Credits

Overview

Description

A white van with sirens blaring is weaving its way through the city streets. We then see that the sirens are four heads alternating shouting "Big Mac" and " French Fries!" The car ends up in a McDonald's drive-thru where the siren disappears and reverts to being the passengers whose craving for a Big Mac and French Fries has now been fulfilled. The screen reads: Beat Road Hunger.

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