Cannes Lions
MacLAREN McCANN, Toronto, On / HEWLET-PACKARD / 2011
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This was a triumph of global advertising in action. The client had an imminent and very important store launch. From their Latin American office they’d sourced a print image of a giant blue planet floating in outer space."This 'whole new world' thing seems to have worked there", they said.Then they said "we’re thinking of radio." Hmmmmm. What to do, what to do?
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