Cannes Lions

VANISH CLOTHES STAIN REMOVER

EURO RSCG COLOMBIA, Bogota / RECKITT BENCKISER / 2006

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Overview

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Credits

OVERVIEW

Outcome

In the supermarkets near to the door-to-door sample the sales response was superior than in the other markets. The top of mind in the product launch was superior than other brands of the company.

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