Cannes Lions
VANISH NAPISAN CRYSTAL WHITE
EURO RSCG AUSTRALIA, Sydney / EURO RSCG / 2012
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Overview
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Credits
OVERVIEW
Outcome
Generated 15 times more media coverage than any previous Vanish Napisan campaign PR reach of 11m people in Australia alone93% penetration of 'whiter whites' message150 minutes of earned media in AustraliaFeatured in every major Australian newspaperSecured 2 6-minute segments on national US televisionSocial media reach of 600,000+
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