To get Fiat Professional on Fleet Managers radars, we created a multi-media campaign that didn't show big vans, that's what everyone else does, but instead showed that we understand how much crap Fleet Managers have to deal with.

1. Launch event to Fleet Managers and press2. 3 minute TV commercial in News at Ten3. 9 online films shown on specially created website of fictitious company featured in film 'Lightfoot Logistics'4. Radio campaign5. Press campaign6. Online banner campaign(The last three all containing substantial product information)

“After a few weeks, the level of interest that the campaign has generated has been fantastic. We are generating new leads amongst the Fleet buying community for our sales team to follow up, and the level of PR coverage is unprecedented. But most impressive of all is an order for 630 Doblo Cargos, from a brand new fleet customer.”Gerry ClarkeManaging Director - Fiat Professional