Cannes Lions

VAPE MOSQUITO TRAP

TOKYU AGENCY, Tokyo / FUMAKILLA / 2006

Awards:

1 Silver Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

As the cinema advertising comes on, the theatre lights go out.Nothing is on the screen, but the disgusting mosquito buzzing is heard.Suddenly the lights go on, and the mosquito buzzing stops.Repeating the circumstances, the audience virtually falls under the mosquito attack.

Outcome

There was a 140% increase in sales volumes over the previous year's figures.

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