Cannes Lions
TOKYU AGENCY, Tokyo / FUMAKILLA / 2006
Awards:
Overview
Entries
Credits
Execution
As the cinema advertising comes on, the theatre lights go out.Nothing is on the screen, but the disgusting mosquito buzzing is heard.Suddenly the lights go on, and the mosquito buzzing stops.Repeating the circumstances, the audience virtually falls under the mosquito attack.
Outcome
There was a 140% increase in sales volumes over the previous year's figures.
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