In 2009 Vaseline launched Sheer Infusion - its biggest breakthrough in moisturizing lotion in over ten years. Sheer Infusion contains a breakthrough technology called Stratys 3 that allows moisture to infuse and suspend in all three layers of skin. Unlike other moisturizers - that sink to the bottom of the skin – or stay on top, Sheer Infusion reaches and stays in all the layers of the skin that need moisture.

To demonstrate exactly how this works - we enlisted 15 world-class aerialists, and built a 65 foot structure in the world’s biggest sound stage to portray moisture infusing and suspending in all layers of skin. This intricately choreographed performance was created entirely in-camera and no CG or special effects were used. The commercial was part of a multimedia global launch.