Cannes Lions

VAULT SOFT DRINK

PUBLICIS NEW YORK, New York / COCA-COLA / 2006

Film
Film
Film

Overview

Entries

Credits

Overview

Description

You’ve spent a hot summers day weeding, pruning and mowing, you’re about to collapse when out of the blue a refreshing shot of inspiration flies into your hand. You chug it down and instantly that seemingly monumental task becomes as imposing as a three legged Border collie. You ‘re now full of vigor and start searching for a more worthy undertaking. You’re at your wits end after being trapped for hours in a hot airless room. You’ve endured a superior droning about the inner workings of an engine and are seconds from falling on your face,

Similar Campaigns

12 items

Shortlisted Cannes Lions
Take It Lightly

MJZ, Los angeles

Take It Lightly

2020, COCA-COLA

(opens in a new tab)