Cannes Lions
LOWE AND PARTNERS, London / VAUXHALL / 2009
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Vauxhall sponsors America’s Next Top Model. By taking extremes from the catwalk, from outfits through to trips and falls, the idents then identify various aspects of the cars to these clips. The result allows a wide range of features to be identified for each car alongside a range of entertaining and at times calamitous catwalk clips.Here we see a model fall flat on her face. Super:; Front and side airbags.
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