For 40 years VB has used the same piece of music for all its advertising. It's known as the VB Anthem and every beer drinker in Australia knows it.

We got the Melbourne Symphony Orchestra to play the VB Anthem using only VB Stubbies as instruments.Stubby Symphony was launched through in a 4 week Vividas video campaign via eDM to a database of 44,615 recipients. Users were then directed to the microsite, where the 'Making Of' viral video was also housed.Total online views to date (including Youtube) - 476,661.